One of the greatest breakthroughs in medical history occurred in 1970. Doctor Raymond Damadian discovered that magnetic resonance imaging (commonly known as ‘MRI’) could be used as a tool for medical diagnosis. He found that cancerous tissues emit response signals that last much longer than non-cancerous ones. Without the need for surgery, harmful dyes, or X-rays, the imaging produced clear pictures of the human anatomy, revealing what had previously been unseen. By 1977, Dr. Damadian completed construction of the first whole-body MRI scanner, which he dubbed “Indomitable.”
Since the first patent, the medical use of magnetic resonance imaging has developed rapidly. Today there are over 36,000 MRI cameras in use worldwide, with more than 40 million MRI examinations performed in the US alone, every year. What makes the MRI scanner so amazing is that not only is it fast, but it reveals what would otherwise have remained hidden. It has transformed the world of medicine.
Now let’s turn our attention to the corporate body. How well do you know what’s going on deep within your organisation? Are you aware of how your supply chain affects the environment and society? Are your different departments aligned in their thinking? What do your stakeholders believe your business is doing for the planet and its people? Do you fully understand how behaviours are affecting your organization with regards the environment, society, and commercial growth? For most business leaders, the answer is a resounding ‘no’. 65% of CEOs said they didn’t know how to make progress on their environmental and social goals. 66% of investors think the quality of environmental and social reporting is not good enough. Across the globe countless businesses are struggling to help the planet and society, while thriving commercially. They know they have a problem to deal with, but don’t know exactly where it lies, or how to fix it quickly and cost effectively. It’s a can that is frequently kicked down the road. In fact, 68% of CEO’s admit that they’re guilty of ‘greenwashing’.
That’s why BusinessThriver was born. We’ve developed a unique global platform to deliver commercial, environmental and social value. How does it do this? Our initial Base Assessment is your first corporate MRI. It instantly reveals behaviours within your organisations and supply chain what that otherwise be unseen. It’s the fastest, most effective way to discover what is really going on deep within your organization. By revealing issues and showing the necessary steps to take, we enable businesses to meet growing demands of stakeholders, while thriving commercially. No other platform allows you to do this quickly, efficiently, and cost effectively.
Having discovered what’s going on in your business, our metrics allow you to continually track your journey and ensure progress is maintained. Issues are no longer ignored, they’re resolved. Like the MRI, the results are seen instantaneously, so immediate action can be taken. Like the MRI, you know precisely where any problems lie. Like the MRI, it offers a revolutionary approach to a worldwide problem. On top of that, it gives you a pathway to ensure you continually deliver environmental and social goals, while being commercially successful across your organisation and supply chain.
A healthy corporate body starts here.
